When embarking on an international marketing program (or even a domestic one), a common mistake is focusing too much on the tactical side, turning your back on the strategic side.
Carrying out your marketing activities without a clear understanding of your ideal customers, their buying process, and the content you’ll need to provide value will result in an ineffective marketing program.
This guide is designed with one main goal:
To let you plan your marketing program like a rock star by:
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